The Agency
THE PEOPLE Agency offers a range of creative services including public relations, marketing, event management, photographic production, graphic and web design.
As a boutique consultancy, we are strategic, flexible and fast, offering a personalised style of service to all our clients in the fields of beauty, lifestyle, travel, fashion, art, food and wine, property, entertainment and corporate industries.
Driven by a passion to represent and deliver only the best THE PEOPLE Agency approaches every campaign with a focused, solution-oriented approach. Utilising a combination of expert skills, we tailor campaigns to suit client's individual objectives and budgets, thus achieving over-and-above optimum results for your brand.
All our clients are unified by a need to build their brand through strategic, high-profile campaigns engaging in a sophisticated media and design-savvy customer. by listening to our clients, we gain an in-depth understanding of their business. We work with you to become an integral part of your in-house capabilities.
Our long standing relationship with the media, celebrities and industry influencers is excellent, allowing us to achieve maximum results in both print and electronic media outlets.
"It's about us putting our ideas together with the press, the brand and THE PEOPLE"
Sara Dágres/ Director Founder
A dynamic and accomplished PR professional with over 20 years of expertise in the beauty, health, wellness, lifestyle, and luxury travel sectors.
Renowned for transforming narratives into compelling headlines and securing high-profile editorial coverage both locally and internationally, Sara excels in brand positioning, storytelling, and media relations. She can facilitate endorsements from world-class influencers and gain coverage in prestigious global publications. Furthermore, her long-standing relationship with the media and industry influencers is excellent allowing her to achieve over and above optimum results.
A passionate problem solver, she thrives in fast-paced environments, quickly adapting and leveraging strategic insight with creative flair to deliver tailored, results-driven campaigns. Her solution-oriented mindset, keen eye for detail, and ability to foster strong collaborative relationships make her an integral part of any marketing team. Committed to innovation and growth, she consistently exceed client expectations to elevate brand profiles in competitive markets.
Prior to founding THE PEOPLE Agency, Sara's experience included several years working with Spin Communications producing and marketing Australian Fashion Week, PR & Event Manager at Australia's leading talent agency, Chic Model Management overseeing the iconic Girlfriend Model Search. Additionally, she was part of the team that conceptualised and executed Virgin Atlantic Airways' inaugural launch into Australia.